Why do people go clubbing: What is the point of clubbing? Most of the people I’ve asked seriously on the matter told me that they hated clubbing. What are the real social dynamics that push people into clubs?

Here are 4 major reasons why people go to nightclubs



If you have never lived the nightclub life or in other words if you never went to a nightclub before then you need to stick with this article till the end because today we are going to tell you some really interesting things about going to nightclubs and why you should also head there at weekends or at least once a month with your friends.

You see, people are so stressed out due to their daily work routines that they need some break and some time of not to just relax and sit in the couch all day, in fact, they need to blow the steam with some crazy fun, some dancing, and some drinking and that’s when they head to nightclubs.

Here we aren’t referring you to an ordinary club nightclub, in fact, if you really want to have some fun then head to a place like the Opium London Club and we can bet on the fact that you will start loving the life there.

Other than all of this, here are some of the main reasons why people go to nightclubs;

If you love music and not just any music, in fact, the one that makes you dance your heart out then yes, nightclubs are the best place for you. People usually head out to clubs to listen to the DJs and their songs that make them go crazy and well; dancing is always great, so why not?

You don’t go to a nightclub to have a peaceful conversation about religion or politics with other people. No, that’s not what a nightclub is about; in fact, it’s the best place to blow off your steam in the best possible way. You dance, it’s loud out there, people are all gathered around you, and it’s a party life in the club!

The sound systems at nightclubs are no less than a treat. You can’t recreate the same sound systems in your house, and you can never have the same fun as you can have at a club. The point to tell you all of this is that if you really want to feel the bass to your toes, then you need to head to a club right now.

You don’t specifically need friends to go to a nightclub, and that’s the beauty of it. You can go alone and just go with the flow, follow the crowd, and dance with people. This  way, you might even end up making some new friends by the end of the night. However, if you do have friends who like to party a lot then yes, you should take them to double up the fun.

These are some of the main reasons why people go to nightclubs and well if you are the kind of person who would love to party then you should go to a club tonight too. We assure you that you will have the best time possible, just make sure to go to a reputable club, not a cheap one!

About the Author / Yotam Dov

Acting as the CEO and founder of the site, the highly successful entrepreneur soon saw his team grow meteorically under his stewardship, amassing more than 1 million followers across the brand’s platforms. In addition, working with esteemed global entities such as Tomorrowland, AMF, EXIT Festival, Ushuaïa, Hï Ibiza, Parookaville and many others festivals and clubs aswell as some of the world’s most reputable record labels, artists and agencies.

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4 Main Reasons Why People Go to Nightclubs in 2022

Are you wondering why people go to nightclubs? If YES, here are 4 main reasons why people go to nightclubs in 2023.  The characteristics of a nightclub will mostly be defined by the type of crowd the owner can draw based on the target market and the owner’s concept. A club can offer a certain type of music, and maybe special services like a gentleman’s club. They can also have live music, feature DJ music, or both. Contemporary DJs have become valid superstars today.

Note that the most iconic feature of any successful nightclub is the ability to draw enough paying customers to cater to rent and occasionally, fill the place. Clubbing has become a very popular thing to do on weekends for many people. Although nightclubs have always been a part of modern society, it has now grown so massively into the cultural phenomenon we see today.

Clubbing is a vital part of modern culture: an unquantifiable segment of the entertainment industry. But how did it become such a massive sector and what is it in nightclubs that attract so many people?

According to experts, there are numerous psychological reasons why nightclubs draw in massive crowds, and some might even involve evolution, human behavior, and the impact of our ancestors. Although nightclubs are presumably a new idea, the energy and attraction might be as old as civilization itself – and so if a club intends to be lucrative and attract more clients, then its managers will have to understand the strength of the psychological impact nightclubs have.

Some of the most popular and successful clubs have already managed to create an enabling environment that exploits the psychological attraction of the venues by leveraging various result-oriented techniques. The truth is there is no one precise reason why people go to clubs. There are different kinds of people, all with varying ideas of life and experiences, and no two people see life exactly the same way.

There are some basic reasons why people go to nightclubs and these reasons are;

Table of Content

  •  1. Dance Culture
  • Escapism From Everyday Life
  • Hook-ups and Lekking
  • Expression of Oneself

Dance Culture

Without a doubt, it is obvious humans have a hardwired enjoyment for dance and a good number of cultures and societies incorporate dance as a massive aspect of entertainment, socialization, and progression. Owing to that and many more, it has been assumed that dance is used as one of the techniques that let people create chemistry towards each other. Women are said to dance in order to entice men to dance.

In addition, there has always been a link between male dancing and male fighting ability which might explain why a woman would want to watch a man dance before concluding whether he is an ideal match for her. She would like to find out if he is equipped with the ability to defend her and her children but without actually seeing him fight. If this is anyhow true, then dance is more or less a primary feature of the mating ritual and therefore a designated area where people can dance will always attract a good crowd.

  1. Escapism From Everyday Life

Agreeably, a nightclub is a location where temporary personas are formed and people can act out fantasies, pretend to be someone they are not, and substantially escape their everyday lives. Owing to that, people consider clubbing as a way to enjoy themselves in a form which is totally different from the rest of their lives.

Hanging out and partying is, without doubt, a powerful form of enjoyment and that is why people go to nightclubs. The hormone, oxytocin, is produced when participating in bonding activities such as dancing with a group of friends. Note that this oxytocin reduces fear and anxiety leading to feelings of satisfaction and peace. Owing to that, many people may love going to nightclubs solely for the production of this hormone.

  1. Hook-ups and Lekking

Simply put, a Lek is a communal area where two or more males of a species perform courtship displays. According to a 2009 study by Hendrie et al. women who employed the most vigorous combination in sexual signaling enticed and attracted over 50% of all male attention, and the rate of couples who left a nightclub over the period of several nights was notably greater than the number of couples who had entered the nightclub. And men were more likely to reach out to women employing suggestive dancing as a sexual signaling mechanism.

In addition, the study also noted that the nightclub can be considered a lek primarily because there are many observed forms of sexual signaling and many ways for the sexes to reach out to each other. Owing to this, it can be assumed that one of the reasons why people go to nightclubs is because they are one of those places where people can easily find a partner (Even if it is just temporarily).

  1. Expression of Oneself

When a person goes on a night out, it is likely that they will dress up and look their best. Dressing up has proven to have the ability to boost human mood and overall confidence, and it helps make a good impression. People show off their personality and character by the way they dress and style themselves.

Nonetheless, the perfect customers are the ones who have plenty of money and wouldn’t mind spending it on a night of fun. A good number of these big spenders can make a club very lucrative. Also attracting popular people is very good because they draw others.

Why do people go to nightclubs?

Almost every person, at least once, but visited a nightclub. Someone celebrated their birthday there, someone decided to just go for a drink with friends / girlfriends and dance, and someone to find new acquaintances. Sometimes it happens that in one night you can do everything at once.

Who are they?

Let’s first understand the target audience of such establishments. Mostly students and young people go there. The age category of visitors varies from 18 to 35 years. These people love to live for today, have fun, communicate, move and dance. Often married men and married women who want to take a break from domestic problems or from their soulmate often bring it there.


So why do people like to go to clubs so much?

First, it’s a good way to forget about your problems. Completely relax and surrender to the flow after a difficult working week. And the place really has to rest: alcohol, food, music and festive energy.

Secondly, this is a good way to have fun with friends and make new acquaintances. Here you can meet a new love, a useful work partner or just an interesting person with whom you can have a pleasant conversation.

Thirdly, this is an opportunity to demonstrate your dancing skills. Moving your body to the rhythm after a working week, especially if the profession is associated with a sedentary lifestyle, is very good for health.

Also, the nightclub is a great place for so-called one-night stands. If both partners want it, why not? Clouding the mind with alcohol, the smell of pheromones on the dance floor – everything has a sexual atmosphere.


In fact, it is the latter factor that most often makes people visit such establishments. Men perceive girls as fresh meat and there is only one goal – to drag the most attractive representative of the fair sex into their bed. Women and girls, in turn, are looking for thicker wallets. Many people know that it is extremely difficult to meet love for life in such a place. Usually such acquaintances end in the morning and the relationship no longer continues.

The situation with alcohol also has few positive aspects. This is both terrible and unreasonable behavior at night and a wild hangover the next morning. Therefore, it is worth rethinking whether it is worth it.

Dancing is wonderful and wonderful! But the main thing is that the dance feat does not end sadly, for example, with a broken leg or arm. This can happen either due to negligence, reckless behavior of other visitors to the nightclub or a fight started because of a conflict.

Drugs are another danger and trap for people in the club. A club visitor may not be aware that a drug may be added to his cocktail. The worst thing is that after this, a person will no longer be able to control himself, and something very unpleasant can happen to him. He may be robbed or physically harmed.

The nightclub is a place of fun and relaxation. But, most importantly, do not overdo it with such a vacation, so as not to have severe consequences in the future.

“You will die on the dance floor”: why people go to nightclubs at 40, 50 and 60 years old parents.

“Afisha”: It seems that people stop aging. If earlier there was a certain scheme in which everyone had social roles: first you are young, then you grow up, start a family, settle down and think about youth as the best time in your life, now this scenario has fallen apart. The concept of age and the obligations imposed by it have been abolished. Why did this happen? Why, roughly speaking, is it no longer shameful to dance at a techno party at 50?

Malykhin: It’s not about age, it’s about personality geometry. For example, I just recently started hanging out. After all, a person changes, and each age period is a stage in which your attitude to various issues is transformed. For some, the process goes downhill, as in the traditional scheme, when the energy ends or it is directed in some wrong direction. Moreover, the worst thing is when a person gets old, because it is written as an algorithm: you have to take out a mortgage, start a family, be responsible.

Salakhova: It’s not like that for me – I grew up in a family where everyone hung out to the last. Grandmother danced on stage until she was 82, while her common-law husband was 40 years younger. Dad still hangs out, though in a slightly different format, goes to restaurants with friends and stays up until night. Mom was the same. That is, an example in the family was in front of my nose: while I was growing up, I did not see old people sitting in front of the TV.

Mikaelson: Aidan correctly said that there is following the parental patterns. I was a late child – my father was 45 years old, my mother was under 40. At the same time, all my childhood there were some endless dances at home to the gramophone. But the second reason is related to civilizational changes – the boundaries have moved apart. To be honest, when I arrived in Moscow at 19I was 95 and went to clubs, I was already over 40 then, and I was the oldest. People asked me: “Who are you? What you? How old are you? What are you doing here?” Tortured. I still meet young people who say, “I want to be like you at 59.” I answer them that they need to monitor their health.

“Afisha”: Do you want to say that it’s all about healthy lifestyle?

Mikaelson: I hardly drink. In general, I choose freedom – I drive a car, and this is very disciplined. I need to feel in clubs that I can leave at any moment. This club hopping model – jumping from place to place – is my theme. And then, you know, if you get hooked on electronic music, you don’t really need alcohol. Music gives me an energy boost. Music quality is key. If it’s good, you just put your watch in your pocket, because you don’t want to think that tomorrow is a new day.

“Afisha”: Vadim is closer to rock and roll. What do you think about the end of aging?

Yasnogorodsky: X number of years ago I was in Paris for Jean Baudrillard’s birthday – about two years before he died. There was a concert of some punk band – classical, with painted girls, squealing. We talked about Baudrillard – here he is such a sedate old man, but he is dying like a teenager. In general, we came to the conclusion that now we just work very little physically, and the body does not wear out. If I were a worker, I would probably have settled down by now. But I am physically healthy and therefore free. I have no injuries, blisters, no work fatigue in the fourth generation. Plus bohemian parents, so naturally I got used to the fact that you can go to bed late, you can meet late or not sleep at all.

Michaelson: Society has changed. I don’t know if Baudrillard would agree with me or not, but it seems to me that there is civilizational progress. We began to eat differently, lead a more balanced lifestyle. Now the society is as urban as possible – several generations of people have grown up who know how to live in the city. They were explained that they should not eat potatoes and herring at night, they eat normally, take care of their body and not only mentally, but simply physically do not age.

Salakhova: There is another thing, you know what’s the matter: we were all born in the USSR, when there were no nightclubs. To go dancing to Boney M in Gurzuf at a disco at the Sputnik international camp, we climbed over a fence smeared with diesel fuel. And to get into the Solaris nightclub in the Kosmos hotel, we had to pretend to be a foreigner, and the police would arrest us, mistaking us for prostitutes. Now parties have become more accessible, and it’s stupid not to use it.

Poster: With age, in principle, everything becomes more affordable from a financial point of view.

Yasnogorodsky: Yes, the thrill is that you can go wherever you want without thinking. I saw a door behind which music is blaring: you can enter, take a cocktail, but you don’t like it, so you don’t have to finish it. You leave and that’s it.

“Afisha”: So it’s not only easier to get into any establishment, it’s also easier to leave it?

Malykhin: But it happens that it doesn’t go away. But when you feel tired, you can slam the door. I understand that I won’t get better, and I’m already high in my own way. When means and opportunities appear, there is no need to force yourself.

Salakhova: So on Saturday I left the PPL club at 4 am, and on the contrary – the Insomnia club. There was such music, I really wanted to go there. And I rubbed my legs and realized that I needed to sleep. It really hurt me! Shazameel songs across the river.

Malykhin: I understand very well what is at stake. I myself, for example, until some point did not like techno music at all, and about a year ago something changed in me. Techno tunes in to the wave, sets the rhythm in which I then function all week. Sometimes, it happens that you feel bad and you understand that if you go to a party, you will feel better – your emotions will be in order. For me, it’s like meditation: somehow I don’t even really look around, I just dance, release energy and at the same time accumulate it.

“Afisha”: Are you saying that it is electronic music and club culture that are associated with the phenomenon of age abolition?

Yasnogorodsky: 100%. Although I now, on the contrary, listen to some kind of soft rock and sometimes blues, but dance music is wildly cool.

“Afisha”: Can you remember the moment when your model of growing up changed due to parties?

Yasnogorodsky: It happened to me about 20 years ago – Kreuzberg, Berlin, everything.

Mikaelson: And for me it was Moscow’s Mix club in the early 2000s, a very unusual little place where DJs would come to chat with their circle, and they didn’t play hacks. The cream of the cream of the then Moscow crowd gathered there. I remember an unshaven man in sweatpants comes up to me and, tilting his head to the side, says: “My name is Sergey. Why are you here? Can I put you on the list?” It was Sergey Sergeev (promoter of the clubs Mix and Solyanka. – Note ed.). So I started going there, chatting with DJs, learning everything. So, when Mix closed in 2007, I was already completely poisoned by electronics.

Salakhova: Until 2004, I just went to clubs – party for the sake of party. And then I began to choose places where the DJs I love play. You see, I hung out in all the clubs in the world, wherever I went, simply because I could not do otherwise. But since 2006, it has become selective – I only go to familiar names.

Malykhin: It just recently started for me, and somehow I didn’t even understand why. I just realized that I always wanted to dance, to surrender to music. Never allowed myself to do this before. And a few years ago, when I realized that I was growing up, I took it painfully.

“Afisha”: By the way, what kind of practice is this – dancing in a club? Why do you need it?

Salakhova: It relaxes me, provides a complete disconnect from problems.

Mikaelson: This is a reboot. Moreover, it is complex – emotional, physical and psychological. Grandfather Freud, describing a dream, said that this is a certain mechanism for releasing stress and tension. Dancing works in a similar way. If, say, instead of eight hours of sleep, I dance for four hours and sleep for four more, it is better for me than just sleeping through the night. I don’t say anymore that since they banned smoking in clubs, dance is also a fitness because you jump, move and breathe normally.

Yasnogorodsky: I often go to the other side of the DJ booth and I can say that after each “Love Boat” in “Solyanka” I could lose 2 kg. Plus, it’s an unconditional reboot, because while you’re DJing, you can’t think about anything. You just need to forget about what is happening in life. All that matters is the people in front of you. If they stop dancing, something needs to be done urgently. At this time, there is no time for philosophy.

“Afisha”: For a long time in rock, and then in electronic culture, the concept of live fast, die young dominated. At some point, it seems to have transformed into “live long and die old.” How is that even possible?

Yasnogorodsky: You know, the main rock festival in the world, Glastonbury, was held over the weekend, where The Who performed. Of course, there was the song “My Generation”, and there was the main line with the words “… I hope I die before I get old.” And they still sing it. If they can, then so can I.

Mikaelson: Once every 5-10 years I think about it – maybe enough is enough, after all, a respectable person, professor. I said to my friend: “You know, I’ll probably stop anyway.” And he said to me: “No, Mikaelson. You will die on the dance floor!” The love of parties is not associated with either youth or age – it is just a mechanism for regenerating happiness. Well, it is clear that there are all sorts of “elixirs of happiness”, but this is completely different. At some point, either you go to destruction and you can no longer live without them, or you learn how to manage somehow.

“Afisha”: Let’s then turn the discussion to the next level of sincerity and talk, in fact, about alcohol and “elixirs of happiness.” How much doping is needed?

Salakhova: I have never tried “Elxirs of Happiness”, it’s amazing… I drink four gin and tonics or six mojitos a night.

Yasnogorodsky: At least six hours is enough.

Salakhova: I don’t need it anymore.

Malykhin: And it’s also uncomfortable to dance with a glass.

Yasnogorodsky: And my beginning was too chemical – from memories of drugs in the 90s, my head was spinning. If now after alcohol I get enough sleep, then I feel fine in the morning, but then it was terrible. But it was difficult to do without chemistry, because everyone else was also indulging.

“Afisha”: At some point, you have to cut off a certain number of sources of pleasure. It’s not just about alcohol, you need to switch the mode – stop eating meat, stop smoking, play sports. Have these changes already happened in your life?

Salakhova: Only a year ago, at the age of 50, I started going to the coach. I lost 6 kg, by the way.

Yasnogorodsky: But I haven’t started yet – I just run in the mornings, but this is nonsense. There are a number of other restrictions: when you have things planned for the morning, this is a powerful brake. So I know that I have a meeting in the morning, which means I can’t hang out until six. And I can do up to four.

Malykhin: And I really dislike hangovers. I can hardly stand any waste, and I feel sorry for the next day.

Mikaelson: Yeah. And how they drank in Soviet times, it’s scary to remember. Every day, and to a terrible state. I don’t understand at all how we survived. Now there are parties like the same “Love Boat”, which are more about communication and showing off, it’s really difficult without alcohol there. And if this is the format of “Arma” or Sunday Gipsy, then I don’t drink at all, I don’t feel like it.

“Afisha”: But are physiological changes felt? Hangover getting worse? Or with experience, life hacks appeared, how to avoid it?

Salakhova: Today I just read an article by you, where the author writes that the reason for our hangover is in the environment. I think that in Moscow alcohol is just burnt. In Dubai, clubs are open every day, I usually drink a lot there and do not experience any suffering in the morning.

Yasnogorodsky: I also noticed. For example, if you go to the Blum cafe during the week, everything is fine there. And when there are parties of the Mishka club on weekends, it takes away from two glasses – and even strong players.

Salakhova: If we talk about life hacks, then the main one is called enterosgel! He came from the club, ate three spoons, plus two tablets of Advil. And another good absorbent “Fishant” – you need to take it twice a week.

Yasnogorodsky: I have a friend who never comes to me without a tube of enterosgel.

Mikaelson: My prescription is simpler – never go to bed drunk. Even when I feel that it’s hard for me, until all the alcohol has been danced out, I don’t leave the club. As a last resort, if I can’t dance anymore, I just talk to people, the main thing is not to lie down. Because when you fall asleep, the liver starts working differently, and the morning is lost.

“Afisha”: Can we talk about sex – is this an inevitable topic when it comes to nightclubs and alcohol?

Yasnogorodsky: Of course, we are adults.

Salakhova: After the party?

Malykhin: On time!

“Afisha”: Is it getting smaller or bigger? Is it more intense or boring?

Salakhova: With age, sex becomes more in principle.

Yasnogorodsky: I don’t know how quantitatively, but definitely better qualitatively. And just, it seems to me, club training gives a drive. In general, speaking cynically, one realization comes with age: if you are going to fuck with someone, you can go and do it. Because you have been circling for 40 years, courting, achieving something – now what is there to pull? There is no longer a rule “after six weeks of dating and after meeting your parents”, you can and should do what you want.

Mikaelson: Dancing in clubs, as well as sports, and yoga, and any fitness, give a better understanding of your body. They allow you to concentrate, relax, which, of course, compensates for some age-related things.

“Afisha”: Do they still exist?

Mikaelson: Of course, I’m 60 years old. There are some completely objective physiological stopers. Decreased vision, hearing. However, this does not correlate with either the quality or quantity of sex – it just happens differently. I used to have casual connections, but now I’ve been in a relationship for almost six years, so it’s hard for me to talk about it.

Afisha: How do you perceive young people? It is clear that the people around you are usually younger – do you feel the difference?

Yasnogorodsky: I was always wildly excited by my young environment. I really like C.L.U.M.B.A. parties. I remember going to parties of the Blitz Kids movement in the 80s, when people gathered every time, like it was the last time. It was almost ballroom dancing, but with rivets, makeup, feathers; and on “C.L.U.M.B.A.” similar. I can’t even imagine how they ride a taxi in Moscow — every character there is stunning in their absolute freedom.

Mikaelson: You learn freedom from children: they are more or less focused on it. So they sometimes get drunk, sometimes they dance clumsily, dress strangely, or communicate strangely, but they always show you pushed boundaries. To be honest, I don’t feel my age: in clubs it seems to me that all people are the same age as me. For example, it never occurred to me to ask how old you all are.

Malykhin: Yes, the inner feeling of age disappears.

Salakhova: I think the older you get, the more harmonious you feel. Age ceases to be something defining. And in general, when you finally grow up, your holidays begin. When the children have grown up especially; my son grew up, got married a year ago – I fulfilled my social function.

Malykhin: With people who are now 25–30 years old, we speak the same language, because we grew up in similar conditions and in an informational, sociocultural context. But those who are now 18 are completely different. I love spending time with them; I like that now the first generation has appeared, which is completely different from us.

Salakhova: I think they are terribly conservative. I have two assistants working in my studio – one is 24 years old, and the other, I think, is 20. And they are always surprised that I work all day, then change clothes and go out into the night. Sometimes I call one of them at half past eleven, and he is already asleep. Despite the fact that now there is such a variety of places, they do not go anywhere.

“Afisha”: Maybe this is a reaction to your excessive looseness? Will I go to ISIS to spite my grandmother?

Salakhova: I don’t know. And those young party-goers that I know hang out either on Friday or Saturday – that is, only once a week. When the We Are Family club opened, my friends and I did not miss a single Friday and Saturday in a year and a half.

“Afisha”: How to talk about parties and alcohol with your children? In your life, suppose, there was about everything – there is a desire to warn them against something?

Salakhova: My son is also quite conservative, because from the age of 14 or 15 I rented a box for him and his teenage friends opposite mine, and they hung out there. He didn’t really like it, but I thought that it would be better for him to go to good places than not know where. Probably, he was a little fed up, did not get a taste.

Mikaelson: I have a daughter in Canada, she is 35. In Canada we went somewhere together, but this is a completely different format of leisure. In general, I now, perhaps, will say a thing that will destroy our entire previous dialogue. It seems to me that there are just different types of people. There are those who live several lives. So I was married until I was 40, I had a wife, I raised a child, I went to bed early, and then everything in my life turned upside down. I came to Russia, worked as a consultant, worked on various projects, became a professor. And now twenty years have passed, and I suddenly opened a restaurant. I could have retired, but a new life has begun for me. And there have always been such people, just before a certain pressure of stereotypes did not allow them to be realized. They were looked at like they were crazy. Remember Disco Sally from Studio 54 who died on the dance floor.

Salakhova: Yes, my son tells me that I will end up the same way.

Mikaelson: This grandmother in her ordinary life was forced to wear glasses, almost with a stick to walk, and at night she became a club diva. Now these patterns have been erased by civilization. This is a turn that allowed us to feel relaxed, not to make excuses, not to hide, not to invent two lives for ourselves.

Fragment from the film “Studio 54”. The famous Disco Sally – Sally Lippman – went into hiding after the death of her husband. But she did not die on the dance floor, but in the hospital at 1982

Yasnogorodsky: I remember when our Love Boat parties were at their peak, and the whole city was rushing there, my daughter’s classmates also called her there. And she told them that she couldn’t go to Solyanka because her parents were there. When she was little, she laughed at me until she was told at school: “Your dad is cool, shut up.” I went several times – and she liked it wildly, now she is proud, on the contrary.

“Afisha”: Where do you think this childish conservatism comes from?

Yasnogorodsky: Conditions. Children are worried that you do not fall into the stamp of a classic dad in a big jeep, because everyone else has it, and your records are spinning in taverns at night.

“Afisha”: At the same time, your example still inspires a huge number of people. Can you give advice to the younger generation on how to live young all your life?

Salakhova: Never do what you don’t want to. I regret all the time spent on some unpleasant meetings, unnecessary deals, mediocre dinners that make you want to shoot yourself out of boredom. In general, you don’t have to force yourself. When I closed my gallery, I released a lot of energy. Now I can work in the studio, do what I want, and I don’t give a damn what they say about me.

Mikaelson: I just realized that the meaning of life is simply to understand who and what you are. You have to deal with this to the end, but you need to start listening to yourself as early as possible. You need to understand what kind of music you like, what kind of lifestyle, what kind of sex, what kind of people. In general, they say, youth is the happiest time. But this is bullshit…

Salakhova: Yes, I wouldn’t want to come back in my youth. Just when people remember their youth, only one joy remains in their heads.