Europe Louis Vuitton Price List Reference Guide
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Updated as of September 2021
Featuring the guide to Louis Vuitton Bag Prices in Europe. Louis Vuitton increased its prices last 2018. Louis Vuitton prices in France are cheaper compared to other countries as typically the product is finished in France. In addition, one should consider the additional VAT (tax) refund for travellers who don’t reside in an EU country, more information can be found here.
For more information on different styles of Louis Vuitton Handbags, visit the Louis Vuitton Bag Reference Guide.
Jump to Most Popular Style PricesJump to Archived Prices
If you’re not sure about the types, check out the Louis Vuitton section for references.
| Fall-Winter 2021 | PRICES |
| Louis Vuitton Architettura Capucines BB | € 3,900.00 |
| Louis Vuitton Piero Fornasetti Petite Malle | € 4,200.00 |
| Louis Vuitton Greco-Roman Neverfull MM | € 1,650.00 |
| Louis Vuitton Troca MM | € 2,900.00 |
| Louis Vuitton Coussin PM | € 2,600.00 |
| Louis Vuitton Architettura OnTheGo MM | € 2,800.00 |
| Cruise 2021 | PRICES |
| Louis Vuitton Game On Monogram Neverfull MM Bag | €1,620.00 |
| Louis Vuitton Game On Monogram Speedy Bandoulière 25 Bag | €1,750.00 |
| Louis Vuitton Game On Monogram Vanity PM Bag | €1,980.00 |
| Louis Vuitton Game On Monogram Petite Malle Bag | €4,050.00 |
| Louis Vuitton Game On Square Bag | €2,400. 00 |
| Louis Vuitton Monogram Game On Cœur Bag | €1,600.00 |
| Fall/Winter 2020 | PRICES |
| Louis Vuitton Since 1854 Onthego GM Bag | €2,200.00 |
| Louis Vuitton Since 1854 Deauville Mini Bag | €1,630.00 |
| Louis Vuitton All Set Top Handle Bag | €3,850.00 |
| Louis Vuitton Monogram Canvas Noé Purse Bag | €1,030.00 |
| Louis Vuitton Monogram Canvas with Chain Print Petite Malle Bag | €4,050.00 |
| Louis Vuitton Twist Mini Bag with Jacquard Strap | €2,640.00 |
| Louis Vuitton LV Pont 9 Bag | €2,870.00 |
| Spring/Summer 2020 | PRICES |
| Louis Vuitton Monogram Canvas Boursicot EW Bag | €2,140.00 |
| Louis Vuitton Epi Dauphine MM Bag | €2,780.00 |
| Louis Vuitton Monogram Reverse with Video Print Carry It Bag | €1,440. 00 |
| Louis Vuitton Epi Onthego MM Bag | €2,040.00 |
| Louis Vuitton Epi Twist MM and Twisty Bag | €3,100.00 |
| Louis Vuitton Monogram Canvas Pochette Métis Bag | €1,840.00 |
| Louis Vuitton Empreinte Neo Alma PM Bag | €1,800.00 |
Most Popular Styles
| NEVERFULL BAGS | ||
| Louis Vuitton Epi Neverfull MM Bag | €1,570.00 | €1,520.00 |
| Louis Vuitton Mon Monogram Neverfull MM Bag | €1,400.00 | €1,310.00 |
| Louis Vuitton Neverfull MM Bag | €1,070.00 | €990.00 |
| SPEEDY BAGS | ||
| Louis Vuitton Mon Monogram Speedy Bandouliere 40 Bag | €1,470.00 | €1,410.00 |
| Louis Vuitton Mon Monogram Speedy Bandouliere 30 Bag | $1,450.00 | €1,370. 00 |
| Louis Vuitton Monogram Canvas Speedy Bandouliere 40 Bag | €1,150.00 | €1,080.00 |
| Louis Vuitton Monogram Canvas Speedy Bandouliere 30 Bag | €1,100.00 | €1,040.00 |
| Louis Vuitton Mon Monogram Speedy 40 Bag | €1,220.00 | €1,140.00 |
| Louis Vuitton Mon Monogram Speedy 30 Bag | €1,190.00 | €1,110.00 |
| Louis Vuitton Monogram Canvas Speedy 40 Bag | €895.00 | €830.00 |
| Louis Vuitton Monogram Canvas Speedy 30 Bag | €865.00 | €800.00 |
| ALMA BAGS | ||
| Louis Vuitton Monogram Vernis Alma BB Bag | €1,390.00 | n/a |
| Louis Vuitton Epi Alma PM Bag | €1,600.00 | €1,550.00 |
| Louis Vuitton Monogram Canvas Alma MM Bag | €1,420.00 | €1,380.00 |
| CAPUCINES TOTE BAG | CURRENT PRICES |
| Louis Vuitton Capucines PM Bag | €4,000. 00 |
| Louis Vuitton Capucines BB Bag | €3,700.00 |
| TWIST BAGS | CURRENT PRICES |
| Louis Vuitton Twist MM Bag | €2,650.00 |
| Louis Vuitton Twist PM Bag | €2,450.00 |
| Louis Vuitton Twist Mini Bag | €2,350.00 |
| Louis Vuitton Twist Tote Bag | €2,350.00 |
| PETITE MALLE BAGS | CURRENT PRICES |
| Louis Vuitton Monogram Canvas Petite Malle Bag | €3,850.00 |
| Louis Vuitton Monogram Reverse Petite Malle Bag | €3,900.00 |
| Louis Vuitton Epi Petite Malle Bag | €3,850.00 |
Archived Bags in Next Page
| Fall/Winter 2019 | PRICES |
| Louis Vuitton Dauphine MM Pop Print Bag | €2,630. 00 |
| Louis Vuitton Tambourin Pop Print Bag | €1,790.00 |
| Louis Vuitton Trunk Clutch Pop Print Bag | €2,750.00 |
| Louis Vuitton Damier Mini Luggage BB Bag | €2,380.00 |
| Louis Vuitton Monogram Canvas Flappy Bag | €1,980.00 |
| Louis Vuitton Mini Dauphine Wool Tweed Bag | €2,380.00 |
| Louis Vuitton Twist MM 3D Damier Bag | €2,980.00 |
| Pre-Fall 2019 | PRICES |
| Louis Vuitton Taurillon City Steamer MM Bag | €3,100.00 |
| Louis Vuitton Monogram Vernis Petite Malle Bag | €3,750.00 |
| Louis Vuitton Monogram Giant Dauphine Bumbag | €1,850.00 |
| Louis Vuitton Denim Textile Printed Canvas Mini Dauphine Bag | €2,280.00 |
| Louis Vuitton Floral Print Petite Boite Chapeau Bag | €3,500.00 |
| Louis Vuitton Trompe L’Oeil Twist MM Bag | €2,900. 00 |
| Louis Vuitton Denim Alma BB Bag | €1,120.00 |
| Louis Vuitton Calfskin/Monogram Tufting On My Side Tote Bag | €2,900.00 |
| Spring/Summer 2019 | PRICES |
| Louis Vuitton Monogram Canvas Œuf Bag | €2,450.00 |
| Louis Vuitton Monogram Canvas Toupie Bag | €1,480.00 |
| Louis Vuitton Tweed Dauphine Mini Bag | €6,500.00 |
| Louis Vuitton Splash Print City Steamer Mini Bag | €2,500.00 |
| Louis Vuitton Trapeze Bag | €2,480.00 |
| Louis Vuitton Santa Monica Bag | €1,350.00 |
| Louis Vuitton Monogram Vernis Alma BB Bag | €1,350.00 |
| Louis Vuitton Monogram Vernis Spring Street Bag | €1,490.00 |
| Cruise 2019 | PRICES |
| Louis Vuitton Catogram Speedy 30 Bandoulière Bag | €1,520. 00 |
| Louis Vuitton Catogram Paname Set Bag | €2,000.00 |
| Louis Vuitton Orange Cat Chain Clutch Bag | €1,880.00 |
| Louis Vuitton Epi Sac Tricot Bag | €1,980.00 |
| Louis Vuitton Epi Twist Bucket Bag | €1,980.00 |
| Louis Vuitton Studded Louise Chain GM Bag | €2,040.00 |
| Louis Vuitton Studded Monogram Flowers Capucines PM Bag | €3,950.00 |
| Louis Vuitton Bleecker Box Bag | €2,300.00 |
Is Louis Vuitton Cheaper in Paris? • Petite in Paris
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ByDiane Marz
If you are traveling to Paris and plan to go shopping at Louis Vuitton, you may be wondering is Louis Vuitton cheaper in Paris? The Answer is Yes, Louis Vuitton is Cheaper in Paris on average by 30%! This is because of the EU Vat Tax refund of 12%, the brand is headquartered in Paris, which means you don’t have to pay import tax, and because of the currency exchange rate.
Diane wearing a Neverfull Louis Vuitton Bag in Paris
Why is Louis Vuitton cheaper in Paris?
Leila Amini © Instagram
There are 3 main reasons that Louis Vuitton is cheaper in Paris, the first reason is the VAT Tax Refund that is available in EU countries including Paris, France. If you spend more than 100.01 Euros at Louis Vuitton you qualify for the VAT Tax refund in Paris, which is a saving of an additional 12% which is applied to your credit card 30–90 days after leaving the EU.
The second main reason Louis Vuitton is cheaper in Paris is because it is headquartered in Paris. By being headquartered in Paris, Louis Vuitton doesn’t have to pay taxes such as import tax, transportation tax, state or country tax which is built into the price in other countries.
The best rule of thumb to follow is any brand that is headquartered in Paris (or Europe) is going to be cheaper in Paris (or Europe). By Louis Vuitton being headquartered in Paris, it makes it the price substantially cheaper.
The third main reason is over the last 3 years the Euro currency has dropped in value, making your local currency stronger than before. More information on the Euro exchange rates
Price difference of Louis Vuitton in Paris vs USA
Yes, Louis Vuitton is Cheaper in Paris compared to the US on average by 31%.
Example: the Louis Vuitton Neverfull Size MM in Canvas Material.
| US Pricing | $2,030 |
| US Pricing + 8.875% NY Sales Tax | $2,210 |
| Paris Pricing | 1,500€ |
| Paris Pricing Minus VAT TAX Refund 12% | 1,320€ |
| Paris Pricing Converted to USD | $1,400 |
| Pricing Difference | $810 |
As you can see from the table, The Louis Vuitton Neverfull is $810 cheaper in Paris compared to the US! In fact, the most expensive place to buy Louis Vuitton products is in the US.
Price difference of Louis Vuitton in Paris vs Singapore
Yes, Louis Vuitton is cheaper in Paris compared to Singapore on average by 32%
Example: the Louis Vuitton Neverfull Size MM in Canvas Material.
| Singapore Pricing | S$2,790 |
| Converted to USD | $2,065 |
| Paris Pricing | 1,500€ |
| Paris Pricing Minus VAT TAX Refund 12% | 1,320€ |
| Paris Pricing Converted to USD | $1,400 |
| Pricing Difference | $665 |
As you can see from the table, The Louis Vuitton Neverfull is $665 cheaper in Paris compared to Singapore.
Price difference of Louis Vuitton in Paris vs Hong Kong
Yes, Louis Vuitton is cheaper in Paris compared to Hong Kong on average by 33%
Example: the Louis Vuitton Neverfull Size MM in Canvas Material.
| Hong Kong Pricing | HK$16,300 |
| Converted to USD | $2,091 |
| Paris Pricing | 1,500€ |
| Paris Pricing Minus VAT TAX Refund 12% | 1,320€ |
| Paris Pricing Converted to USD | $1,400 |
| Pricing Difference | $691 |
As you can see from the table, The Louis Vuitton Neverfull is $691 cheaper in Paris compared to Hong Kong! What will you do with your savings?
Price difference of Louis Vuitton in Paris vs London, UK
Due to the UK’s Brexit, you no longer receive the VAT tax refund in the London or the UK.
Because of this, Louis Vuitton is Cheaper in Paris compared to London, UK on average by 20%.
Example: the Louis Vuitton Neverfull Size MM in Canvas Material.
| London Pricing | £1,410 |
| London Pricing Converted to USD | $1,686 |
| Paris Pricing | 1,500€ |
| Paris Pricing Minus VAT TAX Refund 12% | 1,320€ |
| Paris Pricing Converted to USD | $1,355 |
| Pricing Difference | $331 |
As you can see from the table, The Louis Vuitton Neverfull is $331 cheaper in Paris compared to London! It is definitely worth hoping on the tube from London to go shopping!
Price difference of Louis Vuitton in Paris vs Italy
The good news is when you are comparing the price of Louis Vuitton in Paris vs Italy, it is the exact same price! In Paris and Italy, you quality to receive the 12% Vat Tax refund.
Why you should buy a Louis Vuitton
The Viva luxury Blog © Wearing Louis Vuitton onthego bag
The first reason why you should buy a Louis Vuitton is because it is made of high quality material. This 1854 brand is known for their sturdy, high quality products. I’ve owned my Louis Vuitton Neverfull MM for 8 years now, use it frequently, and it still looks is good condition.
The second reason why you should buy a Louis Vuitton today as opposed to tomorrow is because, like other luxury brands, Louis Vuitton is constantly raising their prices. For example, the Neverfull bag is a timeless piece that will never go out of style, and in my opinion it is a good investment piece. Luxury brands are known for raising their prices every year, so the best rule to follow when purchasing a luxury brand is to do it sooner rather than later.
Recap on why Louis Vuitton Cheaper in Paris
LV bag styled © Phoebereynolds
To summarize and to answer the question are Louis Vuitton cheaper in Paris? The answer is yes, by buying a Louis Vuitton in Paris, Europe you save money! What will you do with your incredible savings? Perhaps buy a second Louis Vuitton bag, purse or even splurge on an accessory such as a scarf or wallet.
Did you know that Louis Vuitton bags were cheaper in Paris?
Sincerely Petite in Paris,
Diane
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History of the Louis Vuitton brand | Marketing agency TOM SAWYER. System marketing with Irina Pischuk
Louis Vuitton (Louis Vuitton) is one of the oldest French fashion houses, specializing in the production of men’s, women’s and children’s clothing, shoes and accessories of the luxury segment, as well as jewelry. Suitcases are the hallmark of the brand.
Founded in 1854 by Louis Vuitton.
Since 1998, Louis Vuitton has been publishing City Guide personalized tourist guide to the most interesting places on the planet.
For 2013, the company is part of the LVMH holding (Louis Vuitton Moet Hennessy), owned by Bernard Arnault. Since November 2013, the position of creative director of Louis Vuitton has been occupied by Nicolas Ghesquière.
History of the fashion house
Biography of Louis Vuitton
In 1837, young Louis Vuitton arrived in Paris and became an apprentice to the chest maker, Mr.
Marechal. Thanks to his skills and talents, Louis quickly learned the technique of making travel suitcases. Soon his name was already at the hearing of the French bohemia and the upper strata of society. Louis Vuitton made his original models of bags using striped dense fabric. Due to the quality of the finish and expensive materials, Vuitton suitcases were very popular with very wealthy buyers.
In 1854, Louis Vuitton opened his first Louis Vuitton store: Malletier a Paris (in French: “Louis Vuitton: The Leather Suitcases of Paris”) on Rue Neuve des Capucines in Paris on the Champs Elysées. On the pediment of the house, to this day, the inscription flaunts: “Louis Vuitton, the manufacture of suitcases, a Parisian trading house, founded in 1854.”
Success came to Louis Vuitton almost immediately: his main client was the wife of Napoleon III – Empress Eugenie de Montijo. By that time, Louis Vuitton suitcases were made exclusively for the elite.
In 1858, Louis introduced a novelty – a flat suitcase, which was called “Trianon”.
A distinctive feature of the model was its flat shape. Up to this point, all suitcases were made with a convex lid, which complicated their transportation, since it was inconvenient to fold them. The suitcase was covered with a gray waterproof fabric, had a base of poplar wood, and its edges were protected from knocking down by metal corners.
1858 marked the beginning of another characteristic feature of the Louis Vuitton brand – the emergence of a huge number of fakes. Flat suitcases began to be made by other luggage manufacturers. Then Louis came up with the “seal of originality” of the brand – a striped red-beige color.
In 1885 the designer opened his first shop in London. In connection with the brand’s entry into the world market, he began to confirm the authenticity of his goods with the inscription “marque L.Vuitton deposee”.
Louis Vuitton died in 1892, leaving his empire to his son Georges Vuitton.
Louis Vuitton after the creator’s death
In 1895, the company’s designers, under the direction of Georges Vuitton, developed an iconic canvas with monograms that were very difficult to copy.
Georges created a new motif, which consisted of a beige circle containing a four-leaf flower, a curved beige diamond with a four-pointed star and a dot in the center, the initials “LV” in memory of his father. The image was patented and subsequently became a trademark of Louis Vuitton. Thanks to this, the percentage of counterfeits of Louis Vuitton products has significantly decreased in the world.
Over the years, Georges has been promoting Louis Vuitton products internationally, traveling extensively and constantly moving from country to country. Soon Louis Vuitton stores appeared in New York, Bombay, London, Washington, Alexandria and Buenos Aires.
Louis Vuitton in the 20th century
In 1914, the Louis Vuitton boutique was opened on the Champs Elysées in Paris, which became the largest store in the city.
In 1930, the sensational Keepall was launched. The innovation was the main prerequisite for the emergence of a unique model of the Speedy bag, which appeared in 1932 and subsequently received the status of a cult.
In 1936, Georges Vuitton died, the management of Louis Vuitton completely passed into the hands of his son Gaston-Louis Vuitton.
During World War II, Louis Vuitton supported the Nazis by putting up a sign on the door: “No dogs allowed. No entry for Jews.” They tried to quickly forget this shameful page in the history of the brand.
In 1959 it was decided to change the famous monogram to a simpler one. This was done in order to apply it not only on large, but also on smaller objects, for example, on accessories.
In 1978, the first Louis Vuitton boutique opened in Japan. From that moment on, the brand began to expand its influence in Asia. Later branded boutiques were opened in Taiwan (1983) and South Korea (1984).
In 1987, the Louis Vuitton brand became part of the LVMH holding (Louis Vuitton Moet Hennessy), which is one of the largest luxury goods manufacturers in the world.
In 1989, Louis Vuitton had one hundred and thirty boutiques worldwide.
In the early 1990s, Yves Carcel was appointed President of the Fashion House.
In 1992, the first branded boutique was opened in China.
In 1996, Louis Vuitton celebrated the 100th anniversary of its signature invention, the Monogram Canvas.
A New History of the Fashion House
In 1997, Marc Jacobs became Artistic Director of Louis Vuitton. Thanks to the work of the designer, the company released the first women’s and men’s pret-a-porter collections: clothes, shoes, accessories and jewelry. Up until this point, Louis Vuitton had been making bags and suitcases exclusively. The fashion designer has collaborated on the collections of many famous artists: Stefan Sprouse, Takashi Murakami, Richard Prince and rapper Kanye West.
12 Oct 1998 — Original caption: Naomi Campbell in a white two piece swim suit and mauve jacket. — Image by © Thierry Orban/Sygma/Corbis
In 1998, the Fashion House launched the Louis Vuitton City Guide, a tourist guide to the world’s most interesting places.
In 1999, the first Louis Vuitton boutique was opened in Morocco.
In 2003, together with Takashi Murakami, a new monogram technology “Multicolore” was developed, which was used to create a limited collection. In the same year, Louis Vuitton branded boutiques were opened in the capitals of Russia and India.
In 2005, Louis Vuitton celebrated its 115th anniversary. In honor of this significant event, new boutiques of the company opened in Sao Paulo, New York, Shanghai and Johannesburg.
In 2008, Rei Kawakubo, founder and art director of Comme des Garçons, approached Yves Carcel to open a joint store in Tokyo.
“Comme des Garcons was the first to propose a collaboration, and it would be foolish to refuse this, as the joint project is a great occasion to celebrate the brand’s 30th anniversary in Tokyo.”
Yves Carcel
For three months, the boutique sold a collection of bags, consisting of six models. For Louis Vuitton Monogram Speedy, Rei Kawakubo created 8 handles of different lengths.
2009-2011
In 2009, Louis Vuitton created a luggage capsule collection consisting of two cases and a travel suitcase for the new Infiniti Essence concept car. In the same year, the Fashion House, in collaboration with the Spanish actress Rossi de Palma, prepared a limited collection of fans. The cost of the accessory was about $400. The proceeds from the sales were donated to OrphanAid Africa, a charitable organization that helps orphans in African countries.
In 2009, Louis Vuitton introduced the unique Desert Breakfast suitcase, with built-in drawers and shelves. According to the developers, the travel case can hold a TV, computer, coffee machine and DVD player, etc. The suitcase was equipped with a built-in solar battery.
In 2009, Louis Vuitton’s advertising campaign featured iconic astronauts: Buzz Aldrin, who landed on the moon for the first time in history, Sally Ride, the first American woman to fly to the moon, and James Lovell, commander of the Apollo 13 crew.
The model of the Louis Vuitton Icare bag also appeared in the frame. Photoshoot Annie Leibovitz was dedicated to the 40th anniversary of the conquest of the moon by man. Filming took place in the Californian desert. For Christmas, the Fashion House presented an advertising campaign of accessories in the spirit of Charles Perrault’s fairy tales.
In 2009, Kanye West created a limited collection of men’s and women’s sneakers for Louis Vuitton. In the same year, the Fashion House released the book Louis Vuitton: Art, Fashion and Architecture. It told about the brand’s collaborations throughout the history of its existence. The book cover was designed by artist Takashi Murakami. The publication was available in English, French and Italian. The cost of the book was $130.
In 2009, to mark the 150th anniversary of the World Red Cross, Annie Leibovitz and Louis Vuitton created a capsule bag collection. The photographer reimagined the design of Louis Vuitton bags with the famous monograms.
Leibovitz suggested using black as a brown background, and replacing light brown and yellow monograms with red ones. The limited collection of bags was exhibited at the Sotheby’s charity auction. In honor of the 150th anniversary of the Red Cross, Louis Vuitton created a collection of first-aid kits in the form of suitcases with built-in drawers for storing medicines. The body of the original case was decorated with a red cross. The first aid kit was also put up for auction at Sotheby’s.
In 2010, Louis Vuitton released a limited collection of bags imitating the surface of a soccer ball. In the same year, the Fashion House created a $240 collection of iPad cases. In May 2010, on the eve of the World Cup in South Africa, Louis Vuitton presented an advertising campaign featuring Pelé, Zidane and Maradona. Annie Leibovitz captured the legendary football players playing table football.
In the same year, Louis Vuitton created a bag to store the FIFA Cup.
In 2010, research agency Milward Brown Optimor published a list of the 10 most valuable brands in the luxury segment.
The first line of this rating was occupied by Louis Vuitton. In 2010, the Fashion House auctioned 20 vintage suitcases at Cristie’s. The stated price of the items ranged from £400 to £4,000.
In 2010, from 16 to 21 December, the exhibition “Louis Vuitton. The Art of Fashion. It featured women’s collections created by Marc Jacobs for the brand over the years. The exhibition included twenty-three mannequins with Louis Vuitton bags on their heads. The exhibition was styled by Cathy Grand, editor and founder of LOVE Magazine. She combined archival outfits with items from the latest collections of the brand.
In 2011 Annie Leibovitz photographed for the Louis Vuitton Core Values Campaign Spring/Summer 2011. The photographer captured Angelina Jolie with her Alto bag in front of a lake in Siem Reap, Cambodia.
In 2011, commissioned by Louis Vuitton, Rizzoli published the book Louis Vuitton: Architecture and Interiors. It featured about 300 photographs, sketches, models of buildings and interiors of the Fashion House stores located in various cities of the world.
The book features interviews with architects such as Jun Aoki, Peter Marino and Christian de Portzamparc. The edition was presented in slipcase and regular hardcover.
2012-2013
In 2012, Milward Brown Optimor named Louis Vuitton the most valuable luxury brand for the seventh time. In the same year, the Fashion House and Japanese artist Yayoi Kusama presented a capsule collection of women’s clothing and accessories. A distinctive feature of the joint work was the use of a polka dot pattern.
“Kusama has endless energy. Collaboration with her was quite a spontaneous decision for me. It seems to me that we have received a dynamic, vibrant project that is a real collaboration.”
Marc Jacobs
Gisele Bundchen appeared on the cover and pages of the July Vogue Brasil wearing outfits from the Louis Vuitton x Yayoi Kusama capsule collection.
In 2013, Marc Jacobs and Sofia Coppola created the Louis Vuitton SC bag in two sizes.
Accessories were presented in the Paris department store Le Bon Marché Rive Gauche.
In October 2013, Marc Jacobs stepped down as Creative Director of Louis Vuitton. After the show of the spring-summer collection of the brand, Bernard Arnault and Marc Jacobs announced that they would not renew the contract, which expires in 2014. The designer stressed that he plans to focus on working on his own brand – Marc Jacobs.
Nicolas Ghesquière took over as Creative Director of Louis Vuitton on November 4, 2013.
In 2013, world-famous musician David Bowie became the new face of the Louis Vuitton brand. Together with Arizona Muse, he starred in an advertising campaign called L’Invitation au Voyage, presenting the Tambour watch.
2014
In January 2014, Julie de Libran, Louis Vuitton’s Womenswear Design Director, left her post. For five years, Libran, under the direction of Marc Jacobs, has been creating clothes and accessories for the off-season collections: Pre-Fall and Resort.
Louis Vuitton’s third collaboration with street artists took place in 2014. This time they were Frenchman Andre Saraiva, American Kenny Scharf and Chilean Inti. The artists created the Foulards D’Artistes III collection of scarves for the brand. Kenny Scharf decorated his creation with a bright psychedelic print in the form of astronomical images and pop culture symbols. The background of André Saraiva’s handkerchief is a pattern of paint blots and the character Mr A, a blue figure with asymmetrical eyes. On the Inti square, the sun was depicted based on the image of the god Viracocha of the Tiwanaku civilization. The Chilean artist executed his design in warm orange and gold tones and bordered it with a red border ornamented with ancient symbols.
In 2014, Louis Vuitton presented a capsule luggage collection inspired by the design of the BMW i8 concept car. It included two travel bags, a briefcase and a wardrobe trunk. Each item in the collection was crafted from carbon fiber and embellished with a Damier Canvas (“checkerboard”) print.
“BMW and Louis Vuitton share not only rich traditions, but also the desire to constantly develop them. The use of carbon fiber in the BMW i8 speaks of a rational approach to the use of lightweight structures. With the same desire for innovation, aesthetics and lightness, Louis Vuitton works. The luggage collection matches the new car perfectly.”
Andrian Van Heydonk, Chief Designer, BMW Group
Fashion Shows
With the arrival of Marc Jacobs, Louis Vuitton began presenting its collections at Paris Fashion Week. The creative director of the House paid special attention to the artistic design of the shows.
In 2007, Naomi Campbell, Eva Herzigova, Natalia Vodianova, Carmen Kass and other models from the Louis Vuitton spring-summer 2008 fashion show walked the catwalk dressed as nurses. The creation of the collection and the choice of images of Marc Jacobs was inspired by the series of paintings “Nurses” by artist Richard Prince.
In 2011, as part of Paris Fashion Week, the brand presented the Louis Vuitton fall-winter 2011/2012 collection. During the fashion show, the models exited the elevator, the wrought-iron doors of which were opened by male porters. The collection was made in military style, the atmosphere of the show was stylized as the movie “The Night Porter”.
For the Louis Vuitton spring-summer 2012 show, a white carousel with horses on which the models sat was installed on the catwalk.
In 2012, for the Louis Vuitton Fall-Winter 2012/2013 show, Marc Jacobs commissioned the building to be converted into a train station. Models were delivered to the show on a steam locomotive, porters helped the girls with luggage.
For the Louis Vuitton Spring-Summer 2013 show, several escalators were installed on the catwalk, on which models descended and ascended.
In 2013, for the show of his farewell Louis Vuitton spring-summer 2014 collection, Marc Jacobs used decorations from previous seasons: a carousel, fountains, huge clocks, etc.
, but only in a gloomy neo-Gothic style.
Interesting Facts
- Louis Vuitton motto: “Every suitcase should combine high mobility and lightness”;
- The firm is famous for its constant fight against counterfeit products, many of the company’s lawsuits have received wide public circulation. Examples include court cases against Britney Spears, Sony BMG and MTV Online. The singer was found guilty of violating trademark law in the “Do Something” video, which featured a dashboard upholstered in pink “Louis Vuitton” material. And television moguls Sony BMG and MTV Online had to pay the brand $80,000 each to broadcast the clip;
- The technology for the production of travel bags and suitcases has not changed since the very moment when Louis Vuitton opened his company. The body of the bag is crafted from poplar wood and the upholstery is exclusively from Monogram canvas. In addition, there are special corner protections and unique locks that are an integral part of all Louis Vuitton luggage accessories and suitcases;
- Louis Vuitton has an additional workshop specializing in special orders, located in Asnières, in the Hauts-de-Seine department;
- For the manufacture of bags Louis Vuitton uses not only leather, but also fabrics.
Particularly known are the red-beige striped fabric, the plaid fabric and the monogram fabric in several color combinations; - Since 1896, Louis Vuitton has been symbolic of the monogram fabric. Now there are new versions of the monogram fabric: the most famous of them is colored, fantasy and avant-garde in 33 colors, as well as in patent leather and denim
- The Louis Vuitton Group sponsors a number of major sporting events. An example of this is the Louis Vuitton Cup, a sailing regatta that was the qualifying round for the America’s Cup, the most prestigious trophy in the world of sailing. The Louis Vuitton group has sponsored these competitions for a quarter of a century – from 1983 to 2007;
- Today, there are more than 350 Louis Vuitton branded boutiques around the world;
- Louis Vuitton’s most famous flagship boutique is located on the Champs-Elysées in Paris, selling all of the brand’s lines, distributed over seven levels of the building.
Particularly known are the red-beige striped fabric, the plaid fabric and the monogram fabric in several color combinations; Source: https://wiki.
wildberries.ru/brands/louis-vuitton
history, photo, how to get there, address
on the map and opening hours in 2023
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